They both set out this morning looking calm and professional. But there is no doubting that Samantha Cameron and Miriam Clegg now have a very different role to play as fully signed-up members of the First Wives' Club.
Samantha, 39, celebrated her first day as First Lady, hiding her growing baby bump in a maternity dress she borrowed from a friend, teamed with a grey Joseph jacket, Russell and Bromley flat pumps and a tote bag made Smythson (where, conveniently, she works).
Meanwhile the 41-year-old Spanish lawyer wife of Deputy Prime Minister Nick Clegg was sporting a sleek new bob and looked polished this morning on her way to work with a make-up free complexion and wearing a beige trench, black pants and flat pumps.
Miriam Clegg sports a sleek new bob and wears no make-up as she sets off for work this morning while Samantha Cameron, right, wore a chic maternity dress borrowed from a friend as she headed to the office
Both have very different images. Beaming Samantha, who drove the children to school in her people carrier but later in the morning was driven to Downing Street, adopted a far higher profile in the election campaign.
The pair will now, rather like their husbands, have to get to know each other a little bit better as they attend official engagements together.
Throughout the campaign, SamCam - like the other leader's wives Sarah Brown and Mrs Clegg - has served to show her husband's softer side and reveal more about his personal life.
And her pregnancy - the Camerons are expecting their fourth child in September - has not been an obstacle to style.
Stylist Ceril Campbell who runs workshops through discoverthenewyou.co.uk, said Samantha has an innate sense of style which allowed her to look good without the help of designer labels.
She said: 'She understands fashion and she understands what is needed when you've become a brand yourself to be appropriate for that brand.
Miriam sports sunglasses with her beige trench, black pants and flat pumps outside her home in Putney, south-west London, while Samantha promotes her business with a trendy Smythson tote bag in Kensington
'She has a knack of looking good. I think that is just in you. You can improve someone's style but you can't thrust it upon them.'
Old modelling shots of Samantha came to light two months ago, revealing her more vampish side and prompting tabloid headlines of 'Move over Carla Bruni'.
Posing for a female designer friend, in one shot she donned a sheepskin dress and knee-high boots to lie on the floor cuddling a kitten.
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