Have you heard the latest buzz? Forget fancy ingredients with unpronounceable names, what's getting the beauty business excited right now is something a little more, well, current. Electrical micro-current, to be precise.
Kate Moss recently confessed that she was addicted to a hand-held anti-ageing gadget called Tua Viso (£179, tinarichards.com).
It uses electrical micro-currents to lift facial muscles and stimulate new collagen in a similar way to traditional CACI electrical facelifting treatments.
Meanwhile, Parisian beauty guru Dr Veronique Simon has arrived in London with her patented anti-ageing mask, which uses micro-currents to push collagen into the skin for a replumped look which A-listers and foreign royals are queuing up for.
Feel the force: New creams harness the power of natural electricity
Using similar technology, but for home use, Estee Lauder recently launched Perfectionist Power Correcting Patches (£80 for eight pairs of patches), which contain a paper-thin battery to deliver a gentle micro-current of energy to drive anti-ageing peptides deeper into the skin and 'dramatically reduce the look of eye lines and wrinkles in just 20 minutes'.
But the newest and most innovative use of 'bio-electricity' is also the most astonishing - it comes in the form of a cream.
It has long been understood that skin cells naturally communicate and stimulate repair and regeneration via tiny electrical currents. These currents are stronger in young skin, and weaken as we age.
This knowledge inspired U.S. scientists at Johnson & Johnson, parent company of the skincare giants RoC and Neutrogena, to discover a way to harness the power of natural bio-electricity in a pot. And this year, both companies launched new high-tech skin creams which claim to do just this.
Described as a 'true revolution in skincare' RoC's Brillance range contains E-Pulse Skin Electro-Stimulation Technology, which is protected by no less than ten U.S. patents, while Neutrogena's Clinical Skin Care also contains a patented ion2 complex.
Both claim to rejuvenate in a similar way - by producing low level micro-currents to boost collagen, making skin appear firmer, smoother and less wrinkled.
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