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Wednesday, October 14, 2009

Return of the great suspenders: Sexy lingerie sales rise by third as celebrities inspire fashion revival.

Stockings and suspenders are back in fashion thanks to stars such as Katy Perry and Dita Von Teese, retailers have reported.

Sales of the sexy lingerie soared by up to a third in recent weeks after both celebrities were seen wearing a pair.

Online underwear store Figleaves is reporting a 35 per cent leap in year-on-year sales of stockings since August.

LILY ALLEN

katie perry

Rihanna

Hey big suspenders: Lily Allen, left, Katie Perry and Rhianna put their best leg forward in a pair of suspenders

Its sales of suspender belts and knickers with suspender belts have also jumped 40 per cent.

Agent Provocateur has seen stockings sales up 14 per cent and its racy silk stockings with seams are a best-seller.

Last week, the burlesque model Dita Von Teese launched her new Wonderbra lingerie range with provocative photos of her leaning against a bicycle in black stockings, suspenders and a lacy bra.

Pop princess Katy Perry, who is dating comedian Russell Brand, stripped down to a corset top and suspenders in a sizzling photoshoot for Esquire magazine.

Dita Von Teese

Teese me: The Dita effect has seen sales of hold-ups and suspender belts soar by up to a third

Lily Allen, 24, wore daring, bright blue suspenders at a nightclub earlier this year and two-tone tights with a suspenders motif at London's Groucho club last week.

And R&B singer Rihanna, 21, recently put the sex factor into Paris Fashion Week with her outfit of thigh-high S & M boots and rubber suspenders.

THE GRADUATE'

Here's to you, Mrs Robinson: Anne Bancroft used her suspenders to seduce Dustin Hoffman in The Graduate

Agent Provocateur has seen stockings sales up 14 per cent and silk stockings with seams are a best-seller.  

Denise Fraser, lingerie buyer for Figleaves, said: 'We have seen a very significant increase in sales of stockings over last six weeks.

'Stockings and hold-ups are 35 per cent up on the year for the same period whereas tights are only marginally up on last year.

 

'The Dita Von Teese effect has certainly taken hold. Women are desiring a more feminine, sexy look and in the recession, they are buying something sexy to improve their mood.'

'We are also attributing it to the return of Forties and Fifties trends, which we have been seeing on the catwalk.

'Ladies' briefs with built-in, detachable suspender belts are proving particularly popular.

'There are such beautiful fabrics and styles available that it is impossible for women not to feel glamorous and sexy.'

Stockings were a symbol of Hollywood glamour in the Forties and Fifties and in the Sixties Anne Bancroft's Mrs Robinson famously used hers to seduce a young Dustin Hoffman in The Graduate.

But sales slumped in more recent years with tights outselling stockings by 40 pairs to one in 2007.

A 2007 Mintel report found that profits from stockings sales had halved in four years from £10million to £5million annually.

But if the Hollywood pack isn't enough to persuade women to return to the garter belt, perhaps the catwalk will be.

With Henry Holland's trompe l'oeil tights for Pretty Polly and Chanel's two-toned must haves, it looks as though stockings could be here to stay - for the season at least

Read more: http://www.dailymail.co.uk/femail/article-1220073/Return-big-suspenders-Sexy-lingerie-sales-rise-celebrities-join-fashion-revival.html#ixzz0TvhYH6Pt

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