With a new fashion line to plug, Pamela Anderson is hoping to get as much publicity as possible.
But despite showcasing the designs in a chic Miami nightclub and arriving in the tiniest of little black dresses, the actress's fashion show failed to bring in the crowds last night.
The former Baywatch star, 41, was left red-faced when only 20 people were there to greet her as she turned up to the Play venue to watch her A*Muse fashion show.
Busting out: Pamela Anderson's little black dress struggles to contain her assets as she arrives for her fashion show at Play nightclub
Anderson arrived wearing a black mini-dress with plunging neckline and asymmetrical hemline.
The $25-a-head event had been advertised as a club night and fashion show co-hosted by Anderson and her designer pal Richie Rich.
Fans willing to pay between $20,000 and $50,000 for the 'Penthouse package' hire of the VIP Penthouse Room at the club were offered the chance to party with Anderson after the show.
The disappointing turnout marked the latest event in Anderson and Rich's nightclub tour of the U.S., promoting their A*Muse line.
Who's looking at you kid? Anderson wisely decides to remove her shades in the dark nightclub
Hello boys! Anderson draws attention to her two famous assets
Raunchy: Anderson appeared topless in the fliers for the club night
Anderson has thrown herself behind the project after splitting from electrician boyfriend Jamie Padgett a few weeks ago. The couple had dated for just over a year.
A source told the American edition of OK! magazine: 'Pam made it pretty clear she is no longer dating Jamie and that she was looking for a new love interest.
'She didn’t have anything bad to say about him and described him as a "sweet guy" and that she hoped they would remain friends.'
Anderson and Padgett started dating last year after meeting at Malibu's Cove Trailer Park, where the star moved after building work forced her out of her home.
But after three failed marriages behind her, it's unlikely Anderson will be moping about after the split.
In a recent interview, she admitted she's made some mistakes, but would keep on trying.
She told Marie Claire: 'I've had lots of things that didn't work out, like TV shows. You learn a lot through mistakes - I learned that you have to be the captain of your ship. Actually, I own my ship.
'People always tell me, "Reinvent yourself, re-this, re-whatever." I haven't reinvented myself. It's an honest evolution. I've always been authentic. Except for the boobs.'
Fashionista: Anderson modelling the A*Muse line alongside Richie Rich last year
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